Alfred Kahn was a Cornell economist who in 1977 became chairman of the Civil Aeronautics Board and proceeded to dismantle it — overseeing the deregulation of the American airline industry with a theor
Al Ries and Jack Trout published Positioning: The Battle for Your Mind in 1981. The core argument — that positioning is not what you do to a product but what you do to the mind of a prospect, and that
