Investment Banking |Â Strategy and Communications
About Ithron
Ithron is a boutique investment bank and strategic advisory firm based in New York.
We provide full-service investment banking, private placements, and strategic and communications advisory to founders, operators, and investors across three interrelated practices:
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Investment Banking
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Strategic Advisory
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Communications.
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We work with B2B and media companies — SaaS and recurring revenue models, research, data and analytics, digital media, music and entertainment, creator economy, MarTech/AdTech, and EdTech — as well as emerging consumer businesses and companies at the intersection of technology, IP, and culture.
We also work with the investors and funds whose portfolios include these companies.
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But most importantly, we work with exceptional leadership — and those who are building toward it.


Michael B. Grotell
Founder and Principal
Corporate Strategy, M&A, and Investor Relations professional Michael Grotell launched Ithron in January 2020. An investment banker and strategist, Michael has served on the financial and strategic side of the media industry, and on the media side of the financial industry. ​
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He has spent his career on both sides of the table — operating inside the companies he now advises, and advising from the outside. He led strategy, corporate development, and operations at eMarketer for nearly a decade, spearheading the transformation that culminated in its $250M sale to Axel Springer, and subsequently supported Axel Springer's M&A and portfolio strategy. He has advised public and pre-IPO companies on investor and board communications, in collaboration with ICR Inc. and has worked on transactions from seed through strategic M&A and IPO.
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Michael is a New York-registered broker-dealer representative (Series 82, 79, 63) with Finalis. See footer for more details. Through Ithron he has provided buy- and sell-side M&A advisory, pre-process consulting, and private placement / capital raising services. FINRA BrokerCheck. ​
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