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Addressable Market, Market Research, Data

What's waiting for you

Who are your customers? Who should be? How long will it take to capture market, and at what cost?

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Ithron supports strategic and commercial planning initiatives with addressable market research and analysis. 

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With deep knowledge of the market research and data industries and processes, and with key relationships, Ithron structures impactful surveys, research, economic studies, and data agreements with external partners. 

2020.2.19.Michael_edited.jpg

Michael Grotell

Founder and Principal, Ithron

(Click here for full bio)

While at eMarketer, Michael's responsibilities included licensing, market research industry relationships, and exploring opportunities in the data industry, in addition to managing the company's golden commercial database. Michael knows the data and market research market inside and out. 


Prior to eMarketer, over ten years ago, Michael worked on marketing and placement for statistical arbitrage hedge funds, who were just beginning to use algorithms to build live trading models in the recovery from the 2008 crisis. 

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Michael's combined expertise in market research and data from commercial, strategic/M&A, and product/qualitative perspectives is as valuable as it is rare. 

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Ithron: The business of change: 

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©2019-2026 Ithron LLC.

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Securities are offered through Finalis Securities LLC Member FINRA / SIPC.  Ithron LLC is not a registered broker-dealer, and Finalis Securities LLC and Ithron LLC are separate, unaffiliated entities. Finalis Securities LLC, Office of Supervisory Jurisdiction is located at 450 Lexington Ave, New York, NY 10017, 800-962-0418.

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